1985 |
|
L.D.
Waxson (S) Pte Ltd
was incorporated to market and distribute Ginvera products in
Singapore.
|
|
1988 |
|
Ginvera Marketing
Enterprise
was
set up in
Kuala Lumpur
for marketing and distribution
in
Malaysia.
|
|
1991 |
|
After 3 years, the sales turnover increased
tremendously to over RM 20 million with a profit of over RM 3 million. |
|
1992 |
|
An in-house agency, GME Advertising (M) Sdn.
Bhd was set up. |
|
1994 |
|
A
factory in China
was established to manufacture products for
Singapore,
Malaysia
and China's markets.
Attractive Avenue Sdn. Bhd Manufacturing Plant was purchased in order to fulfill increased production requirements.
|
|
1995 |
|
Ginvera's products were marketed in the Quanzhou
and
Fuzhou
provinces as well as in the major cities of
Wuhan,
Nanjing,
Shanghai,
Beijing
and
Shantou
. |
|
1996 |
|
L.D. Waxson took over the marketing business from
Ginvera Marketing Pte Ltd. |
|
1998 |
|
Assigned the license to manufacture
Garfield
toiletries for the kids' & children's toiletries
range. |
|
1999 |
|
Assigned
rights to manufacture Warner Brothers toiletries for the kids'
& children's toiletries range.
|
|
2000 |
|
Ginvera Marketing Enterprise was certified in ISO
9002:1994 compliant.
|
|
2001 |
|
L.D. Waxson (S) Pte Ltd was ISO 9002
certified
|
|
2002 |
|
New GMP Standard Manufacturing Plant in Kajang,
Kuala Lumpur
commenced operations in November.
|
|
2002 |
|
Bio-essence,
which targets at the premium mass market, was launched in March in
Singapore
and
Malaysia
.
Another
skincare brand, Ginvera Green Tea, which targets at the mass
market was launched in August
in both
Singapore
and
Malaysia.
Ginvera's products were distributed in
Thailand.
|
|
2003 |
|
Natural
Bath
shower series was introduced into the market in May.
Ginvera Marvel Gel was successfully launched in
Japan
.
|
|
2004 |
|
A well-known Singaporean artiste, Aileen Tan,
was appointed as the endorser for Bio-essence and Malaysian artiste, Syarifah
Shahirah was appointed for the Malaysian market.
Ginvera Green Tea Spa
shower series and Natural Fresh Facial Foam series were
introduced into the market in February.
Singaporean artiste, Belinda Lee, was appointed as the endorser
for Ginvera Green Tea Spa range
|
|
2004 |
|
Attractive Avenue Sdn.
Bhd achieved the Good Manufacturing Practice (GMP)status in
September.
|
|
2005 |
|
Upcoming singer, Yu Heng, was appointed as
the endorser for our popular line of Green Tea skin care
products.
International artiste, Fann Wong, was appointed to be the
spokesperson for our new range of Ginvera White Tea SPA shampoo
launched in April.
|
|
2005 |
|
A new brand of body beauty and slimming products
called Celebrities' Choice was introduced into the Singaporean
market in June.
A new range of Men's beauty products, Nugeno was also
successfully introduced into the Singaporean market in August. Popular
local artiste Pierre Png was appointed as the
endorser for this range of products.
|